What Women Want From Their Aesthetic Treatments

What Women Want From Their Aesthetic Treatments

Oct '15

Demand for non-invasive aesthetic treatments has increased so significantly that researchers can’t help but pay attention. Very interesting studies are being conducted to determine what makes people choose the aesthetic treatments they do. The findings of one recent study were reported in Dermatologic Surgery and Cosmetic Surgery Times about, well… basically, what a girl wants!

600 women between the ages of 30 and 65 who expressed an interest in aging gracefully were asked to make their aesthetic desires known via an online survey. They were asked to report on which facial areas concerned them the most and their desired anti-aging treatments.

Forehead lines and eyebrow wrinkles were the top concern of women under the age of 45, who overwhelming preferred addressing these upper facial feature issues with a neuromodulator such as Botox or Dysport. Those 50 and over were much more concerned with the appearance of their lower face, with the focus on the jawline, chin and cheeks. Sagging skin, jowls, and fat loss in the cheek area become a concern as we age, as the forces of gravity and collagen loss take their toll. But across the board, regardless of age, nearly all respondents expressed dissatisfaction with “Crow’s feet,” the area around the corners of the eyes that crinkle when we smile and, eventually, even when we don’t.

Botox and Dysport have become household names for the successful treatment of lines and wrinkles in the forehead, between the brows and Crow’s Feet. Dermal fillers are the treatment of choice for deeper, more stubborn facial creases like marionette lines and the “parentheses” folds that develop on either side of the mouth. Injectable procedures are popular because they can often delay the need for more invasive plastic surgery and maintain a refreshed, youthful look for many years.

The demand for minimally invasive treatments continues to grow, with injectable treatments like Botox and Dyspot topping the list. There were 6.7 million Botox procedures performed in 2014, up 6% from the previous year according to the American Society of Plastic Surgeons. New treatment options, including different applications for existing products, are being announced all the time. The FDA recently approved a dermal filler to treat age related volume loss in hands and another for the correction of acne scarring.

Aesthetic Treatment: Not Only for the Ladies

Don’t Worry! No one’s forgotten that men also have personal and professional reasons to care about their appearance. A similar study is being conducted, delving into men’s decision-making about cosmetic enhancements. Results will be shared in the coming months.

Realistic Expectations

Patients should educate themselves on what each of these minimally invasive Westchester aesthetic treatments can and cannot accomplish. Managing one’s expectations will mean being realistic about the outcomes. For some cosmetic concerns or for dramatic results, surgery can sometimes still be the best option. Talk to your physician for more information.

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